BASELINE dot began because we believe education is key to ending the cycle of poverty. We believe education is not a luxury for those who can afford it, we believe EVERY child should have access to a quality education, no matter where they live.

250 million children of primary school age lack basic reading, writing and maths skills. 


A quality education breaks this cycle of poverty. One year of schooling increases earnings by 10%. Children who receive an education are more likely to send their own children to school, preventing the transmission of poverty through generations. Education improves health, breaks down the gender gap and brings about a better future.

That’s why with every purchase of a BASELINE dot journal, we support a charity providing education to children in the developing world, because we want to see change. So join us, buy a journal and start changing the world.

'No country can truly develop unless it’s citizens are educated' – Nelson Mandela

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